DOLLAR REDE$IGN PROJECT UPDATE
The E-Sylum (8/29/2010)
Book Content
A recent entry has sparked a lot of political debate. I didn't publish the design last week, but I can't resist now that the submitters have been called a bunch of tea-drinking fancy pants Limeys. -Editor
As one may have expected, design company Dowling Duncans imaginative currency redesign for Richard Smiths Dollar Rede$ign Project has sparked some heated reactions.
... a blog called Southern Beale sarcastically referred to [the] half-British company as a bunch of tea-drinking fancy pants Limeys.
The designers told the UKs Creative Review that the controversy came as a surprise. We wanted to challenge peoples perceptions about what the dollar should be or could be, but putting Obama on the $1 bill seems to be the major talking point.
Theres currently no word on Obamas reaction to the design. [W]eve tried desperately to get to him but as you can imagine he is a hard man to reach, says Dowling Duncan. Weve been told by some good sources that he would have seen it, but for him to comment on it would really ignite the debate.
Besides the partisan messages on some the bills, the redesign offers some pragmatic improvements. When we researched how notes are used we realized people tend to handle and deal with money vertically rather than horizontally, the studio explained. You tend to hold a wallet or purse vertically when searching for notes. The majority of people hand over notes vertically when making purchases. All machines accept notes vertically. Therefore a vertical note makes more sense. The notes are also sized differently based on their value, like the Euro.
Dowling Duncans design currently has the most votes in Smiths contest, which will give an Apple iPad as a grand prize.
To read the complete article, see: Reactions to Dowling Duncans Dollar Redesign (flavorwire.com/114088/reactions-to-dowling-duncans-dollar-redesign)
To read the complete article, see: Dollar ReDe$ign Project (richardsmith.posterous.com/tag/dollarredeign)